Lansen Joins GWDA Lanzhou Launch to Empower Designers with Commercial Space Expertise
On August 19, 2026, the Lanzhou launch of the GWDA Interior Design Awards (GO WEST Design Awards) was held at the Hilton Hotel in Lanzhou. The event brought together leading designers, industry institutions, and brand representatives from across western and central China, using the competition as a platform to discover and support emerging design talent.
As a co-organizer, Lansen LANSEN participated deeply in the event, building closer connections between brands and the design community, and reinforcing its role as a long-term partner for commercial space delivery.
GWDA: A Platform for New Expression in Spatial Design
GWDA (GO WEST Design Awards) is a professional interior design competition created for spatial designers. It recognizes forward-looking, innovative work and promotes original thinking, technical innovation, and human-centered design.
More than an awards program, GWDA is built on the spirit of “self-growth.” As AI reshapes the foundations of the design industry, the platform calls designers back to subjectivity and sensibility—encouraging them to expand imagination through movement, dialogue, and real-world experience.
The Lanzhou launch featured competition briefings, designer keynote sharing, western China design philanthropy appointments, the Central-Western Design Summit kickoff, and an evening networking dinner. Together, these sessions created a complete field for industry exchange.
The Warmth of Design in the Age of AI
During the launch ceremony, Ling Fei, Co-Founder of Lansen Group, joined guests to officially open the GWDA Lanzhou chapter and delivered a keynote on “The Warmth of Design in the AI Era.”
He noted that AI brings unprecedented efficiency to the design process. But as tools become more powerful, the human side of design—attention to people, respect for daily life, emotion, and detail—remains irreplaceable.
Based on this belief, Lansen has spent two decades building systematic commercial interior solutions that translate the emotion, aesthetics, and humanity of every design into real, finished spaces. Lansen aims to be the most reliable execution partner behind great design.
From Concept to Completion: A Full Delivery System
Ling Fei also shared Lansen’s hands-on experience delivering store projects for more than 1,200 brands across diverse commercial scenarios:
3C and technology retail
New-consumer F&B chains
Fashion and lifestyle apparel
Boutique hotels and hospitality
Through a prefabricated, fast-install model combined with localized support from Lansen’s national operations centers, the company connects project development, factory prefabrication, and on-site assembly into one streamlined workflow. This ensures efficient delivery and consistent craftsmanship across regions.
With a mature material library—rich textures, surfaces, and finishing effects—Lansen gives designers the freedom to express ideas without compromising on build quality, schedule, or brand consistency.
Resonating with the Design Community
As the GWDA Lanzhou chapter officially opens, Lansen’s connection with the design community enters a new phase.
For 20 years, Lansen has stayed true to one mission: enabling better commercial spaces. From material selection and design development to construction and final handover, Lansen provides end-to-end support so that every commercial space can be delivered efficiently and at high quality.
As a co-builder of the commercial design ecosystem, Lansen will continue deepening its collaboration with designers—working alongside creative talent to turn more meaningful commercial spaces into reality.
About Lansen LANSEN
Lansen is a commercial space prefabricated interior solutions provider. We specialize in decorative surfaces, wall systems, flooring visuals, cabinetry finishes, and turnkey fit-out solutions for chain retail, F&B, hospitality, and workspace brands. With two decades of material expertise and large-scale delivery capability, Lansen helps designers and brand owners turn spatial vision into repeatable, high-performance business infrastructure.
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