May 14, 2026
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Project Name: HEYTEA New York Store Project
Project Location: New York, USA
Applied Decor: Concrete Texture No. 3 (S2017-4)
Applied Product: ML Series (Carbon Element Board)
Application Category: Wall Cladding / Wall Panels
As HEYTEA’s benchmark flagship positioned in a prime global metropolis, the New York store centers on an international minimalist design language, eschewing redundant, overly complex ornamentation to shine a spotlight on the premium, raw tactility of the materials themselves. Serving as the solitary core wall substrate throughout the venue, LANSEN’s Concrete Texture No. 3 (S2017-4) unifies the entire wall partitioning system. It establishes a coherent, clean, and crisp visual foundation that perfectly complements New York’s trendy, youthful, and vanguard commercial atmosphere.
The panels masterfully replicate the authentic, organic grain of fair-faced concrete, exhibiting a delicate, translucent surface texture that inherently radiates a sophisticated, low-saturation organic minimalism. The pure, cool-toned concrete hues—when juxtaposed with the store’s metallic accents, architectural lighting, and sleek, streamlined loose furniture—sculpt a multi-dimensional modern industrial aesthetic. Free of superfluous decoration, it yet leaves an unforgettable, highly impactful visual imprint.
To address the typical operational pain points of food and beverage outlets—namely high-traffic commercial friction, smudging, and accelerated wear-and-tear—LANSEN’s ML Series Carbon Element Boards are engineered with exceptional scratch-resistant, wear-resistant, and anti-fouling properties. It offers effortless daily maintenance and extraordinary structural stability, allowing the wall surfaces to preserve an immaculately neat, flat, and aesthetically premium condition over the long term, fully satisfying the stringent specifications of overseas commercial properties.
The store-wide deployment of these uniform concrete-textured wall panels completely eliminates the visual fragmentation often caused by conventional material jointing, rendering the overall interior design highly cohesive. By empowering modern commercial architecture through minimalist material science, and translating international trendsetting design via pure textures, LANSEN has successfully transformed HEYTEA’s New York store into a global tea-beverage benchmark space that harmonizes premium tactile feel, striking aesthetics, and heavy-duty utility.
