LANSEN at SMART Global Surface Summit

LANSEN Brings a Chinese Voice to the 8th SMART Global Surface Summit

On May 23, the 8th SMART Global Surface Technology Summit—themed “One world SMART, Voices of surface”—concluded at the Red Dot Design Museum in Essen, Germany. As one of the co-hosts, LANSEN stepped onto the international stage with forward-looking concepts and innovative results, making a clear Chinese statement in the global surface industry.

An International Gathering

The summit brought together over 200 overseas buyers and nearly 100 supply-chain enterprises, diving deep into the full value chain of decorative surface materials. As a key member of the SMART Alliance, LANSEN has always driven development through innovation, committed to deeply integrating China’s surface materials industry with the global market. Holding the event at the UNESCO-listed Red Dot Design Museum signaled the alliance’s ambition to match world-class design standards.

Keynote That Became the Focus

Built around the concept of “harmony” and narrated through “voices,” the summit covered color design, ink and pigment materials, steel-plate roller design, and product-market research. The spotlight moment came from Zhang Bo, General Manager of LANSEN Design Center, with a fully English keynote titled “Consumer-Centric Product Development.”

Drawing on LANSEN’s years of practice in commercial surface materials, Zhang Bo broke down the latest features of China’s home-consumption market. His data backdrop: a 3.35 trillion CNY home-decoration market. The takeaway was sharp—consumer demand has shifted from single-function needs to a combined expectation of aesthetic value, emotional resonance, and scene adaptability. Quality and appearance are both non-negotiable.

From Insight to Solution

LANSEN’s answer is a complete, high-aesthetic, nationally replicable “scenario-based customized board solution” built for chain commercial brands. It helps brand stores improve quality and efficiency during build-out, and sustains long-term value creation for clients.

China’s Supply Chain Goes Global

China’s decorative materials industry is undergoing systematic upgrading—from product design and process standards to supply systems and user experience. Chinese supply chains are embedding deeper into the core of global industry, with “high-end quality” and “original design” becoming the new label. It does not wait for the wind. It makes the wind.

Since its founding in 2017, the SMART Alliance has used innovative design as its engine and craftsmanship manufacturing as its foundation, always anchored to user needs and global service.

What Comes Next

For LANSEN, the summit was more than a technology exchange—it was a platform to show Chinese intelligent manufacturing and original thinking. Moving forward, LANSEN will stay consumer-driven, deepen technology and design empowerment, and deliver better surface materials and solutions to global clients.

About LANSEN

Founded in 2006 and headquartered in Shenzhen, LANSEN is a commercial space prefabricated interior solutions provider. We specialize in decorative surfaces, wall systems, flooring visuals, cabinetry finishes, and turnkey fit-out solutions for chain retail, F&B, hospitality, and workspace brands. With flexible manufacturing, a national delivery network, and full-link capabilities from R&D to on-site assembly, LANSEN helps brands turn spatial vision into repeatable, high-performance business infrastructure.